商标翻译怎样做好?
日期:2019-05-12 发布人: 来源: 阅读量:
商标翻译在于为企业做宣传,开拓市场,并为企业带来商业效益,那么商标翻译怎样做好?下面西安翻译公司给大家说说。
Trademark translation is to publicize for enterprises, open up markets and bring commercial benefits to enterprises. Then how to do a good job of trademark translation? Here's a talk from Xi'an Translation Company.
1、想要做好商标翻译要尽量的译出原商标的多重含义,让人能够产生一定的联想,这样对于消费者来说也会产生美感和信任感。
1. To do a good job in trademark translation, we should try our best to translate the multiple meanings of the original trademark, so that people can have certain associations, which will also produce a sense of beauty and trust for consumers.
2、针对不同的产品进行翻译时,要保证商标翻译出来的译文是适合该类产品的,不能任何产品都跟着感觉走,要知道只有适合的才是最好的。
2. When translating different products, we should ensure that the translated version of trademark is suitable for this kind of product. We should not follow the feeling of any product. We should know that only the appropriate one is the best.
3、在进行商标翻译时,翻译工作者不能盲目的选择很浮夸的词汇,这样会使得消费者产生抵触心理,对产品也会产生不好的印象。
3. When translating trademarks, translators should not blindly choose exaggerated words, which will make consumers feel conflicted and have a bad impression on products.
4、不能使消费者对产品产生不愉快的联想,这就要求翻译工作者在进行商标翻译时要尽量避免语言文化中的禁忌。
4. Consumers can't have unpleasant associations with products, which requires translators to avoid taboos in language and culture when translating trademarks.
5、翻译出来的内容应该符合商品的属性,要反映出商品的特点。商标翻译工作者不仅要有商品意识,而且还需要充分考虑到消费者的反应,要摆脱一味的字面意思,做到画龙点睛。
5. The translated content should conform to the attributes of the commodity and reflect the characteristics of the commodity. Trademark translators should not only have a sense of commodity, but also take full account of consumers'reactions, get rid of the literal meaning blindly, and make the finishing touches.
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